Art Book Fair

Promotional posters and Info book

This project is a conceptual identity for the NGV Melbourne Art Book Fair. The components are two street posters, a large format poster, an informational booklet and speculative promotional idea. 

The main idea around the imagery is the feeling of discovering something new. The doorways and sets of stairs provide a path to follow towards finding a new interest. 

Below are some examples for the speculative/promotional aspect of the project. These are a set of posters that could be found throughout the city of Melbourne, and shared on Instagram using the #NGVABF. Each poster has a clue to find another one and on the back of each poster (blue side) the challenge is explained.