Tonic Packaging Refresh

Branding Refresh for Tonic Packaging

For this project I took the lead on creating a new bubbly personality for Tonic packaging. The priority for this refresh was to provide a fun, dynamic, easy to understand update to branding, while keeping the design flexible enough to be applied across a range of categories and keep packaging costs low. I achieved this by utilising the coloured background bubble that can shift colour and form depending on the format of the packaging box, simple friendly typography, and a joyful colour palette.